E.U Technical Assistance Team trains NCRA’s IEC staff on Advocacy, Strategic Communication, CRVS and ID Management Messaging

(Leisure Lodge Hotel, Aberdeen, Freetown, Thursday 24 October 2019) – The European Union Technical Assistance Team to the National Civil Registration Authority (NCRA), has concluded a two-day training workshop on Advocacy, Strategic Communication, Civil Registration, Vital Statistics and Identity Management messaging for staff of the Information Education and Communication (IEC) Directorate of the NCRA.

The Project Team leader, Mr. Genene Bizuneh in his opening remarks highlighted the importance of the workshop to gaining knowledge about CRVS and ID management messaging. He said the workshop is critical as it is geared towards providing basic knowledge and shared experiences from the Technical Assistance Team.

He emphasized the importance of the IEC Directorate to the NCRA as it is the face of the Authority. “The Communication Directorate is key as it provides guidance in the area of information communication and education on Civil Registration, Vital Statistics and ID management”, Mr. Bizuneh maintained.

Addressing participants on the importance and purpose of the training workshop, the International Communication expert, Mr. Gerald Nyamatcherenga said that the focus of the training workshop was to broaden the knowledge of the IEC staff on how to report and develop messaging on the issues and operations of civil registration and identity management in the country.

He added that as IEC staff your role is to inform, communicate and educate the public about the mandate and activities of the NCRA. “As IEC staff you must have the skills to be able to communicate in an interesting manner,” he said.

 The Director of IEC, Mr. Thomas P Sowa, speaking on behalf of the Director-General, expressed thanks and appreciations to the EU Technical Assistance Team for organizing such a knowledge sharing workshop for the NCRA IEC staff for the very first time. He disclosed that the DG is very much passionate about the IEC, as it is the face of the Authority.

Mr. Sowa reminded the IEC staff that our role is to inform, communicate and educate the public on the importance and benefits of CRVS and ID Management in the country, “ You are the soldiers of this noble institution and your role is to raise awareness about the activities of the NCRA”, Mr. Sowa added.

He appealed to participants to put on their best and seize such a golden opportunity.

The two-day training workshop was organized on the 23 through the 24 of October 2019 and was anchored on the following topics: Presentation Skills, Media Relations, Media Management, Operational Plan for IEC, Report Writing and Messaging. The workshop was facilitated by the International Communication Consultant Mr. Gerald Nyamatcherenga and Mr. Patrick Massaquoi, the local Communication Consultant.

The training workshop involved group exercises, presentations and questions and answers session.

The IEC staff of the NCRA commended the EU Technical Assistance Team for the training and promised to deliver more for the Authority.


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